Communicating Communicating is one of the most important functions a company performs on a daily basis. It is particularly important when the success of a business depends on getting the right message to the right people in the right medium. GCM has created scores of communication projects including point of purchase interactive presentations and print sample displays for Apple Computer, web presentations, sales tools on CD-ROM for Sony Electronics, video messages for Palm, success stories, an interactive album on flash memory cards for the American Film Institute, animations, technical documents for Applied Biosystems, and corporate training materials.